Born x Raised Clothing
Born x Raised Clothing stands as one of the most powerful and authentic streetwear brands to emerge from Los Angeles. The brand is known for its unapologetic voice, strong storytelling, and commitment to representing real people and real culture. It embodies the pride of being “born and raised” in a city that defines identity through struggle, strength, and creativity. Every design from Born x Raised carries a sense of belonging and truth that connects deeply with anyone who values authenticity.
The Beginning of Born x Raised
Born x Raised Clothing was founded in 2013 by two LA natives, Spanto (Chris Printup) and 2Tone. Both founders grew up in Venice, California, during a time of major cultural change. They witnessed their community being reshaped by gentrification and wanted to preserve the soul of the city through fashion. That vision gave birth to Born x Raised—a label created for those who refuse to forget where they come from. The brand became a tribute to the people and neighborhoods that shaped them.
The Meaning Behind the Name
The name Born x Raised Hoodie perfectly represents the brand’s philosophy. It’s not just about being from Los Angeles—it’s about being proud of your background, no matter where you come from. The “x” between the words symbolizes unity and strength, showing how one’s origins and experiences are deeply connected. Born x Raised speaks to everyone who takes pride in their community, their roots, and their story.
The Design Philosophy
Born x Raised has a distinct design approach that combines classic streetwear with cultural storytelling. The clothing features bold graphics, meaningful slogans, and old-school typography that reflects LA’s street life. Each piece feels personal, like a message from the heart of the city. From statement tees and hoodies to varsity jackets and caps, the designs capture the essence of urban pride and individuality. The brand’s minimal yet impactful aesthetic sets it apart from commercial streetwear.
The Signature Style
What makes Born x Raised unique is its raw, emotional design language. Many of the pieces highlight LA-inspired visuals—murals, classic lettering, and community-based artwork. The garments often feature strong words like “On the Turf,” “Community Service,” or “Gentrification Is Genocide,” reminding people of the realities and resilience within local life. The oversized fits, heavy fabrics, and clean finishes give every item a premium yet street-ready feel.
The Message and Purpose
At its core, Born x Raised is about respect—respect for yourself, your neighborhood, and your history. The brand represents loyalty, unity, and the pride of standing by your roots. It challenges the fast-paced, trend-driven world of fashion by staying true to its purpose. Born x Raised connects deeply with those who want to express identity and truth through what they wear. The message is simple but powerful: never forget who you are or where you come from.
Quality and Craftsmanship
Born x Raised doesn’t compromise on quality. Each piece is made from premium fabrics, including heavyweight cotton and durable materials that ensure comfort and longevity. The stitching, printing, and embroidery are done with care, reflecting the brand’s dedication to craftsmanship. This focus on quality makes Born x Raised more than just stylish—it’s reliable, authentic, and built to last. The brand’s commitment to excellence helps maintain its high reputation in the fashion world.
Connection to Los Angeles
Born x Raised and Los Angeles are inseparable. The city’s culture, diversity, and energy are woven into the brand’s DNA. Every design is a reflection of LA’s local stories—its people, struggles, and evolution. Born x Raised serves as a love letter to the city, honoring the working-class communities that shaped its character. It represents both the beauty and the hardship of urban life while celebrating the pride of those who call LA home.
Collaborations and Growth
Over the years, Born x Raised has collaborated with some of the biggest names in fashion, sports, and music. Partnerships with Nike, Converse, the Los Angeles Dodgers, and even the Lakers have cemented its place in both streetwear and popular culture. These collaborations remain true to the brand’s roots while introducing its story to a global audience. Each release reflects LA’s influence and the brand’s commitment to authenticity.
Remembering Spanto
Co-founder Spanto was more than just a designer—he was the soul of Born x Raised. His vision came from his real-life experiences growing up in Venice and surviving challenges that shaped his character. His passing in 2023 was a heartbreaking loss for the fashion world, but his legacy continues to live on through every collection. The brand continues to honor him by staying true to his values of pride, respect, and loyalty to community.
Born x Raised and Streetwear Culture
Born x Raised has become a symbol of true streetwear—a brand that speaks to real life, not just fashion trends. It bridges the gap between local identity and global influence. While many brands chase hype, Born x Raised builds connection. Its storytelling, emotional depth, and cultural relevance make it a standout label that represents more than just clothing—it’s a way of life. The brand’s authenticity has earned respect from fans, collectors, and creatives across the world.
The Impact and Community
What sets Born x Raised apart is its relationship with its community. The brand gives back to Los Angeles through charity events, collaborations with local artists, and projects that support underrepresented voices. Its commitment to community reflects its name—built by the people, for the people. This loyalty and purpose-driven approach make Born x Raised a movement rather than just a fashion brand.
The Future of Born x Raised
Born x Raised continues to evolve while staying loyal to its roots. With 2Tone leading and Spanto’s vision guiding its spirit, the brand aims to expand globally while preserving its LA identity. New collections will keep exploring themes of pride, struggle, and cultural unity. The future of Born x Raised lies in maintaining authenticity while inspiring the next generation to be proud of where they come from.
Final Thoughts on Born x Raised Clothing
Born x Raised Clothing represents strength, heritage, and authenticity. It’s more than streetwear—it’s a statement of self-respect and community pride. Every collection tells a story about real people, real struggles, and real identity. The brand has built a legacy rooted in loyalty, honesty, and love for its culture. For anyone who values originality and truth, Born x Raised is not just something you wear—it’s something you live.
