The specifics of SEO are rapidly changing and becoming more complex. Therefore, it is important to know the SEO trends in 2024 to ensure the efficiency of the site, guarantee high positions in the search results and the absence of ranking problems.
In this article, we study all the trends in Search Engine Optimization and effective strategies for search engine promotion.
D E V E L O P E R T R E N D
In 2023, the number of JavaScript-based Internet portals increased significantly. The demand in SEO for promoting such resources using the React JS library also increased exponentially.
It is more convenient for the audience to use sites on such a platform. But this also adds headaches to optimizers. Even if we take into account that automatic processing algorithms are used today, we cannot do without “manual” checking of the Internet resource for errors.
So, to work effectively on promotion, you will have to work taking into account SEO tasks and deeply understand them.
O P T I M I Z A T I O N T R E N D S
The effectiveness of spam promotion is gradually but steadily decreasing. This is due to the incorrect operation of anti-fraud commands in search engines. And therefore, unknown EMD domains with keywords in the name can often appear in the first positions in SEO results. But there is a nuance – when using complex bots, there is a greater chance of achieving the goals of promotion.
Development and implementation of programs with a meaning recognition algorithm is expected. They have prospects for achieving good results in SEO. However, the work of anti spam algorithms will have to be improved in the future.
SERM’s work with the company’s reputation will be even more active. After all, a positive brand image is one of the main foundations of successful promotion. And therefore, users should see only “good reviews”, and the company’s website itself should remain in the SEO top.
In 2024, the role of site structure will increase, because the number of combinations of SEO queries increases. And if you create pages for these combinations, you ensure leadership in the search results. For example, these could be separate pages for a furniture store with sofas of all upholstery colors or listings for children’s school clothes in the entire size range.
U S E R T R E N D S : CHANGING BEHAVIOUR IN 2 0 2 4
Audience behaviour has changed radically over the past couple of years. Interest in foreign social networks has decreased. Users have become interested in certain topics in foreign and domestic policy, and have reoriented themselves toward the economic sphere.
The audience prefers to use large trading platforms, services of popular aggregators, and visit large-scale Internet sites. This is due to the closure and departure of smaller business players.
The following SEO trends are predicted:
- The number of large marketplaces will increase.
- There will remain interest in SEO and standard promotion channels.
- The use of EAT algorithms to exclude low-quality content will continue.
- However, be prepared to implement combined methods for promotion and to the unpredictability of user behaviour. It is difficult to give a clear forecast for a specific trend in this area.
NEURAL NETWORK CONTEXT
Neural networks have long and firmly won their positions. With their help, texts are generated that are almost indistinguishable from those written by a person. The neural network also creates various graphic content – these can be reproductions, diagrams, graphs and many other images of any complexity and style.
Generative AI tools are used to create attractive email subject lines. It is calculated that with them, emails are opened more often, and therefore conversion is higher.
Neural network content will not lose its position in 2024. It will also create texts, graphics, be used to select keywords, choose topics, and many other optimization tasks.
Use all the advantages of neural networks, but do not get carried away with neural networks, so as not to get banned by search engines. Manual optimization and creation of website content by a person is a guarantee of usefulness, aesthetics and literacy of content, and, therefore, high positions in the search results. So combine neural networks and “real” optimization.
E A T ( E X P E R T I S E , A U T H O R I T Y , T R U S T ) , QUALITY CONTENTS
The unique EAT algorithm is expertise, authoritativeness, trustworthiness. It determines the usefulness of the content and helps to combat the useless information component. The algorithm works based on the analysis of expertise, authority, and trustworthiness.
EAT is one of the search ranking factors. Initially, it used certain quality criteria to evaluate data on YMYL-oriented sites – news and financial portals, on medicine and education, services, insurance, in the legal field and other areas. Since 2022, all portals that can negatively affect harm to a person and his health are checked. Even a site that uses online payment for services or goods is necessarily analyzed by the algorithm.
HOW DO YOU DO IT ?
So create expert content. Of course, it can be neural networks, but the generated material must be supplemented with important information. Ideally, involve medical personnel to write medical articles, engineers to create construction content, and so on.
This will not only reduce the risk of search “problems”. This strategy helps to attract a real audience that is interested in a certain topic. And it is these users who trust the site and become regular visitors.
This will work if you:
- Reveal as much information about the company and its staff as possible. Don’t forget about photos – they increase trust.
- You will place links to your site on authoritative sites. This way you will help expand your audience and increase recognition.
- Supplement the data with positive reviews. Ideally, they should be both on the official portal and in third-party thematic sources.
- It makes sense to use AI without restrictions only if these are some kind of typical product descriptions that contain technical, functional and similar parameters.
M O B I L E F I R S T
Previously, the mobile version of the site was “secondary” – it was the desktop version that was “transformed” to work on smartphones or tablets.
Now the situation is reversed. Focus on mobile optimization for SEO. After all, the vast majority of users are an audience that searches for information from mobile devices.
In addition, search engines also take into account the experience of traffic ranking. If a mobile site is inconvenient to use, loads slowly, or has a non-adaptable design, then you can forget about effective ranking.
Google’s focus is on using the mobile-first SEO index to match audience needs.
Pay attention to:
- Functionality and content of the mobile version.
- Priority in loading speed.
- Local search strategy based on the user’s location.
- Adaptability of the site to different types of screens.
- Don’t forget that mobile optimization can effectively help you achieve your goal – high conversion. So Mobile first is one of the keys to successful promotion.
ALGORITHMS TRENDS : E A T , C O N T E N T , L I N K S
The “expert, authoritative and reliable” EAT algorithm provides an assessment of the “filling” of an Internet resource. With it, texts with unverified and frankly empty content do not get into search results. And this tool will also remain in demand, will continue to improve and become more complex.
It is expected that EAT checks will be used more actively. Therefore, in order to attract traffic, it will be necessary to continue paying attention to the quality and meaningfulness of the content.
Be prepared to use unconventional strategies to increase authority – for example, get creative with the text or graphic content of the site, restructure the product range, improve the visuals.
Trending content for effective promotion in the new 2024 should be:
Optimised in volume, taking into account the needs of the potential audience. There is no ideal formula for the volume of an article – for some, these are small texts of 2000-3000 characters, for others, impressive longreads of several pages. But for everyone, this is content that is interesting to the audience and corresponds to the topic.
With a style “in unison” with users. Content should influence audience engagement. For example, for a youth blog, contain specific modern slang, for a travel portal – have a friendly and relaxed tone. And if you run a scientific blog, then present information in a more formal style.
With the right topic. Understand your audience and consider their interests for optimization, use SEO tools to find niche keywords, analyse the competitive environment and approach topics with creativity. Use modern Google Trends tools and keep in touch with users.
In 2024, the importance of the link mass will also decrease. Behavioural parameters will replace link building. The quality component of the site and brand recognition will become more effective factors for promotion. The importance of the quality of non-search traffic and its volume will also increase.
SEO strategy of using links will remain in trend, but focus on the quality of backlinks, not their quantity. Place them on related and reliable sites, so as not to harm the rating. Research the competitive link profile and SEO strategy of competitors. Also regularly research the backlink profile, so as not to allow the appearance of toxic links.
An effective SEO strategy in the new year will include a whole range of tools and methods. These are traditional techniques with content and graphic optimization, page loading acceleration, as well as more active use of AI generation and many other relevant SEO strategies.
But with all the changes in SEO, do not forget that the main thing is to be truly useful for the audience. And therefore, trust SEO promotion and advancement only to experienced specialists who do it competently and without errors.
Conclusion
In conclusion, staying ahead of SEO trends in 2024 requires a proactive approach to adapting your strategies. By understanding emerging practices and focusing on user experience and content quality, you can enhance your online visibility. Partnering with a top SEO agency will provide the expertise and insights needed to effectively implement these trends and achieve sustainable growth in the digital landscape.
