Shaped Boards: Amplify Your Brand’s Presence with Style

In a highly competitive real estate market, distinguishing yourself is essential.Estate agents and property sellers alike are constantly looking for innovative ways to grab the attention of potential buyers and clients. One powerful yet often overlooked marketing tool is the use of shaped boards. These boards, especially when used as estate agent sign boards, provide an excellent way to showcase your brand with style and creativity.

In this blog, we will explore how it can amplify your brand’s presence, and why they are an essential tool for effective marketing.

The Importance of Branding in Real Estate

When it comes to real estate marketing, your brand is everything. Your brand is how clients perceive you, and it can influence their decision to choose your services over your competitors. One of the most visible ways to showcase your brand is through estate agent sign boards. These boards are often the first interaction potential clients will have with your business, so making a lasting impression is essential.

Estate agent sign boards are commonly used to showcase important details about a property.They may include the property’s price, contact information, and whether the property is for sale or rent. However, the design and shape of these boards can significantly impact their effectiveness. Using it can set your business apart from others, making your brand instantly recognisable.

Types of Shaped Boards and Their Benefits

1. Custom-Shaped Estate Agent Sign Boards

Custom-shaped estate agent sign boards are crafted to represent the unique identity of the property or the estate agency.These boards are not limited to the usual rectangular designs. Instead, they can be designed to match the architectural style of the property or the logo of the agency, creating a cohesive look that strengthens branding.

Benefits:

• Unique and attention-grabbing.
• Customisable to align with the brand image or the property’s style.
• Versatile and can be used for various marketing campaigns.
• Instantly recognisable, leading to better brand recall.

2. Logo-Shaped Boards

For estate agents who want to focus on their branding, using it to incorporate their logo is a powerful strategy.These logos can be crafted to match your logo’s exact shape or designed with a creative interpretation of it. This guarantees instant brand recognition and uniformity across all marketing materials.

Benefits:

• Reinforces brand identity.
• Offers consistency in brand presentation.
• Highly recognisable, making it easier for potential clients to remember your business.

3. House-Shaped Boards

They are commonly used in residential real estate marketing. These shaped boards give the impression that the property itself is being represented and create an immediate connection between the sign and the property.

Benefits:

• Establishes a direct link between the property and the sign.
• Perfect for residential properties.
• Stands out from generic rectangular boards.

4. Commercial Shaped Boards

For commercial properties, it can include unique designs like geometric shapes or signs that mimic the property’s use. For example, a shopping centre or office building could use triangular or square-shaped boards to convey professionalism while still maintaining a creative edge.

Benefits:

• Adds a professional yet innovative touch to commercial properties.
• Customisable to suit different commercial uses.
• Enhances visibility in busy commercial areas.

Shaped Boards and the Impact on Customer Engagement

Engagement is key to any successful marketing strategy. With if, you can spark curiosity and prompt potential clients to stop and engage with your brand. A well-designed shaped board can encourage passers-by to take a closer look at the property, and with the right call-to-action (CTA), it can lead to inquiries and even sales.

• Aesthetic appeal: Attractive, creative shapes can make people want to engage with the board to see more.
• Increased interaction: Eye-catching designs prompt more interaction, whether that means looking at the property details or calling the agent.
• Brand recall: Unique boards create a memorable image of your brand, increasing the chances that people will remember your services when they need them.

How to Design the Perfect Shaped Board

Designing a shaped board that captures attention requires more than just choosing a unique shape. There are several key factors to consider when designing your sign:

1. Brand Consistency: Ensure that the design reflects your brand’s colours, fonts, and overall style. Consistency across all marketing materials helps with brand recognition.
2. Legibility: While the shape of the board is important, the text must also be easy to read from a distance. Avoid overly complicated fonts or too much text on the board.
3. Size and Placement: The size of the board should be appropriate for its intended location. Make sure it is large enough to be visible but not so large that it overwhelms the space.
4. Call-to-Action (CTA): Include a strong CTA to encourage interaction. This could include a phone number, website, or social media handle. Ensure it’s clear how potential clients can contact you.
5. Material: Choose a durable material that can withstand the elements, especially if your boards will be placed outdoors for extended periods. Weather-resistant materials ensure your boards remain in good condition, protecting your investment.

   

Cost-Effectiveness of Shaped Boards

While the initial cost of a shaped board may be higher than a standard rectangular board, the long-term benefits far outweigh the investment. Custom-designed shaped boards can attract more attention, increase customer interaction, and ultimately lead to more business.

In fact, according to research by the British Marketing Association, businesses that invest in eye-catching signage experience a 20% increase in foot traffic. This can be particularly beneficial for estate agents, as it could mean more potential buyers viewing your listings and ultimately driving sales.

Cost breakdown:

Conclusion

In a competitive real estate market, standing out is key, and it provides an effective way to do just that. These unique boards help showcase your brand and property, making your estate agent sign boards not only informative but also eye-catching and memorable. Whether highlighting your agency’s brand, connecting with a property, or leaving a lasting impression on potential clients, shaped boards are a valuable investment.

At Printed Estate Agent Boards, we offer a variety of custom-designed shaped boards to boost your brand visibility and engage more clients, helping you make an impact in the market.