It’s no secret. Organic search traffic drives the massive lion’s share of traffic in the digital world. Even with all the world’s social media users, search traffic still dwarfs social media use.
This is important information for eCommerce. It means that organic search remains the single best way to push numbers.
But there’s more to this picture. Some industries are expressly curtailed by search engines like Google and are not allowed to engage in paid search advertising.
Even worse, many social media platforms also do not allow advertising for sellers of certain goods. Because of these restrictions, here are some industries that need eCommerce SEO services to get found in the search results.
Firearms and Gun Parts
Google and Meta do not allow online gun shops to advertise their wares. This includes not just guns, but gun parts and accessories, like shooting attachments and weapon lights. Any online store that sells them will get restricted from PPC – but not SEO strategies.
Worst, it’s not just FFLs that are restricted, but non-FFLs that expressly sell parts. Online gun shops that sell things other than guns are often restricted simply because there are firearms listed on their website.
This makes keyword research and organic search marketing through the help of eCommerce SEO experts one of the only ways for this industry to advertise.
Knives
Knives – with the exception of kitchen knives – are forbidden from advertising because, for some inane reason, Google sees them as weapons and not tools.
This takes PPC and paid social media marketing off the table for companies that sell knives. As with firearm companies, websites that sell knives are often restricted from selling anything simply because there are also knives on their website. Getting found in the organic search engine results pages is the only way.
Adult Goods
Because of the scope of regulations surrounding the sale of adult goods, as well as marketing to minors, there are severe restrictions on the sale of these items, as well as anything else that might be classified as pornographic.
Just as for sellers of firearms, knives and accessories, the only way forward for eCommerce websites that sell adult goods is organic marketing like SEO.
THC and CBD
For one thing, let’s not forget that cannabinoids remain illegal at the federal level. This means that users of THC and potentially cannabis are breaking federal law when they consume (depending on a few other stipulations).
So in this case unlike in the first two, it actually makes sense why nationwide engines like Google would not allow advertising of these products because of the illegality of it.
Regardless, advertising is not allowed. The only method forward is organic, either on social media or through search engines, but since search engines drive more organic traffic, SEO is the best way to get leads.
Alcohol
Since alcohol sales and use are strictly regulated in this country, search engines do not allow sellers of alcohol, or pubs, distilleries or breweries, to advertise.
Therefore, the only option for online liquor stores (and others in that vertical) is to invest in eCommerce SEO services.
Tobacco
Tobacco sales, like alcohol sales, are strongly circumscribed in this country. This includes not just cigarettes, but cigars and pipes, along with accessories.
Just to stay clean, search engines like Google do not allow online tobacco shops to advertise what they sell online. Social media companies generally (but not always) are the same.
This makes eCommerce SEO services the best way forward for these businesses.
Why eCommerce SEO Services Are Necessary for These Industries
Without eCommerce SEO services, the potential for growth for companies in these industries, at least through digital marketing, is extremely limited. There are almost 14 billion Google searches per day – basically an average of two per person on the planet.
Given that information, it’s foolish for any company not to invest in search engine optimization to generate leads, whether or not that company’s industry is restricted.
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