BKYS Clothing is deeply rooted in the sneakerhead and streetwear community . Before you write a single word, you need to understand who you are talking to. This audience cares about authenticity, the intersection of sportswear and fashion, and the stories behind the clothes .
Actionable Tip: Use tools like Google Analytics (if you have your own site) or social listening tools to understand the demographics of the streetwear crowd. Are they looking for styling tips, behind-the-scenes brand stories, or sneaker release guides? Tailor your topic to their pain points and passions .
Step 2: Finding the Right Opportunity & Pitching
If you are targeting a specific site like BKYS, you need to move beyond generic pitches.
Do Your Research
Look for a “Write for Us” or “Contribute” page on the BKYS website. If one doesn’t exist, look for the editorial team’s contact information.
Build a Relationship First
Engage with BKYS on social media. Share their content, leave thoughtful comments, and become a visible part of their community before you ever send an email .
Craft a Killer Pitch
Your pitch email is your foot in the door.
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Personalize It: Mention a specific article you loved on their blog or a recent collection you admired .
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Provide Value: Don’t just say “I want to write for you.” Say “I noticed your recent post about summer fits, and I have a unique angle on how to style BKYS tees for the fall season that I think your audience would love.”
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Outline Your Ideas: Come prepared with 3-5 content ideas that are relevant to BKYS and their readers .
Step 3: Content Creation – Quality Over Quantity
The Dos of Writing
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Do Write Original, In-Depth Content: Search engines penalize duplicate content. Ensure your post is unique and offers a fresh perspective. Aim for comprehensive guides rather than shallow overviews . For example, instead of “How to Style Jeans,” write “The Evolution of the BKYS Silhouette: Staining Denim with Sneakers.”
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Do Follow Guidelines: If BKYS asks for a 1,200-word post with specific formatting, do it. Adhering to editorial standards shows professionalism and ensures your post doesn’t get rejected or heavily edited .
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Do Use Visuals: Fashion is a visual medium. Include high-quality images of outfits (similar to the BKYS look featured with Jordan 2s and fitted hats) to break up text and provide value .
