Publishing a Business Insider Press Release can significantly boost your brand’s credibility, visibility, and authority. With millions of monthly readers and a reputation for reliable business journalism, Business Insider remains one of the top media platforms for corporate news and press releases.
But getting featured isn’t automatic. Your press release must meet strict editorial standards and offer genuine value to readers. In this blog, we’ll share essential tips to help you improve your chances of getting published on Business Insider in 2025.
Why a Business Insider Press Release Matters
Business Insider reaches a global audience of business professionals, decision-makers, investors, and entrepreneurs. Getting your press release published on this platform can offer the following benefits:
1. Enhanced Brand Authority
Being mentioned or featured on Business Insider establishes your company as a serious player in the industry. This can positively influence public perception and investor interest.
2. Increased Media Exposure
Once published, your story may be picked up by other journalists, bloggers, and media outlets, expanding your reach far beyond the original article.
3. SEO and Traffic Boost
A press release on Business Insider can generate high-authority backlinks, improving your website’s SEO and driving targeted traffic.
Top Tips to Get Your Press Release Published on Business Insider
Getting your press release approved on a major publication like Business Insider requires a strategic approach. Below are some practical, proven tips:
1. Start with a Newsworthy Angle
Editors at Business Insider receive hundreds of press releases daily. To stand out, your story must be genuinely newsworthy. Avoid fluff or overly promotional content. Focus on what’s new, different, or impactful about your announcement.
Examples of newsworthy topics:
- Product launches with innovative features
- Major funding or acquisition announcements
- Industry-changing partnerships or milestones
2. Write a Strong Headline and Subhead
Your headline is the first thing editors and readers will see. Make it attention-grabbing, clear, and concise. The subheading should support the headline and provide more context.
Good example:
XYZ Tech Secures $10 Million in Series A Funding to Expand AI-Powered Solutions
3. Follow the Standard Press Release Format
Stick to the traditional press release format to maintain professionalism and readability. A proper format includes:
- Headline and subhead
- Dateline with location and date
- Introduction paragraph (5W’s: Who, What, When, Where, Why)
- Body content with supporting quotes or data
- Boilerplate about your company
- Media contact information
Consistency in format improves your chances of getting accepted by Business Insider or any other high-tier publication.
4. Include Credible Data and Sources
A Business Insider press release must offer more than just statements. Support your content with facts, statistics, or credible third-party data. This enhances the trustworthiness and value of your news.
Tip: Cite industry reports or include verified internal metrics to back your claims.
5. Use a Professional Press Release Distribution Service
If you want to increase your chances of reaching Business Insider, it’s wise to use a trusted press release distribution service that has direct syndication or partnerships with top-tier media outlets.
Recommended service:
Monday Newswire is known for helping businesses distribute their press releases to platforms like Business Insider. Their editorial team reviews and refines releases to meet specific publisher requirements.
6. Avoid Promotional Language
Business Insider prefers editorial-style content over sales pitches. Stay neutral and informative in tone. Instead of saying your product is the “best,” show how it solves a real problem and include third-party endorsements if available.
7. Include High-Quality Quotes
Press releases that include quotes from executives, clients, or partners add authenticity. These human elements can make your story more compelling and relatable to readers.
8. Provide High-Resolution Media Assets
Attach or link to high-resolution images, logos, or videos that enhance the story. Visuals make your press release more appealing and increase the chances of inclusion in featured articles.
9. Time Your Release Strategically
Business media outlets often publish stories early in the week. For higher visibility and engagement, consider submitting your press release on a Monday or Tuesday during morning hours.
10. Proofread and Edit Carefully
Spelling and grammar mistakes can ruin an otherwise excellent press release. Ensure the final version is thoroughly proofread and professionally formatted before submission.
Pro tip: Ask a third party to review your press release with fresh eyes.
What to Avoid When Submitting to Business Insider
Here are some common mistakes that reduce your chances of publication:
- Overly promotional or salesy language
- Lack of a clear news angle
- Poor formatting or disorganized content
- Missing data or sources
- Submitting without a reliable distribution platform
How Monday Newswire Can Help
Many brands struggle to get their press releases published on Business Insider due to editorial guidelines and distribution challenges. Monday Newswire offers a reliable solution by:
- Reviewing and editing your release for compliance
- Distributing to premium media networks
- Offering guaranteed publication on top-tier sites
- Providing analytics and reporting after distribution
If you’re looking to improve your visibility through a Business Insider press release, partnering with an experienced service provider can make a significant difference.
Conclusion
Publishing your Business Insider Press Release successfully depends on planning, content quality, and strategic distribution. By following these expert tips—crafting a newsworthy story, maintaining a professional format, and leveraging trusted distribution services—you increase your chances of securing a spot on one of the world’s most respected business media platforms.
For brands looking to make an impact in 2025, Business Insider remains a top choice. Make your press release count.
