The global Configure Price and Quote Market is expanding as businesses increasingly adopt digital technologies to simplify complex sales processes, improve pricing accuracy, and accelerate quotation generation. Configure, Price, and Quote (CPQ) software enables organizations to configure products or services according to customer requirements, calculate appropriate prices, apply discount rules, and generate accurate sales quotations.
According to Kings Research, the global configure price and quote market was valued at USD 2,442.3 million in 2024 and is projected to grow from USD 2,789.8 million in 2025 to USD 7,080.1 million by 2032, registering a compound annual growth rate of 14.23% during the forecast period.
The growing complexity of business-to-business transactions, increasing demand for sales automation, and adoption of cloud-based enterprise applications are supporting market growth. Organizations are also integrating CPQ platforms with customer relationship management, enterprise resource planning, product lifecycle management, and business analytics systems to create connected sales environments.
Artificial intelligence, real-time pricing analytics, and automated product configuration are further transforming CPQ solutions. These technologies enable sales teams to prepare quotations more efficiently, minimize manual errors, and provide customers with offers that better match their requirements.
Growing Demand for Automated Sales Processes
Businesses that sell configurable products and services often manage extensive product catalogs, multiple pricing structures, discount policies, and approval procedures. Handling these activities manually can create delays, pricing inconsistencies, and errors in customer quotations.
CPQ software addresses these challenges by automating key stages of the sales process. The platform applies predefined product rules, checks configuration compatibility, calculates prices, and generates quotations using approved business logic.
For example, a manufacturer selling industrial equipment may offer several combinations of motors, accessories, installation services, warranties, and maintenance packages. A CPQ platform can help sales representatives select compatible components and calculate the final price without relying on lengthy manual calculations.
Automated quotation generation can also help organizations respond to customer inquiries more quickly. Faster responses can improve the customer experience and allow sales teams to spend more time on relationship management, negotiation, and business development.
As businesses increasingly seek operational efficiency and consistent pricing, CPQ solutions are becoming an important component of enterprise sales transformation.
Artificial Intelligence Reshapes the CPQ Market
Artificial intelligence is emerging as a significant trend in the configure price and quote market. Traditional CPQ systems primarily rely on predefined rules, while AI-enabled platforms can use historical sales data, customer behavior, and product information to support more informed decisions.
AI can recommend suitable product configurations, identify pricing patterns, suggest relevant accessories, and help sales teams determine appropriate discounts. Predictive analytics can also support demand forecasting and identify opportunities to improve conversion rates.
For organizations selling complex products, intelligent configuration tools can help reduce the time required to identify compatible components and prepare customer-specific proposals. AI can also assist with detecting unusual discounts, identifying inconsistent pricing, and highlighting quotations that require additional approval.
In February 2025, Dassault Systèmes introduced SOLIDWORKS CPQ on its 3DEXPERIENCE platform. The solution was designed to support product configuration and quotation generation by connecting product development, portfolio management, manufacturing, and sales processes.
These developments demonstrate how CPQ providers are moving toward intelligent platforms that connect commercial decisions with engineering and operational information.
Solutions Segment Leads Market Adoption
By component, the configure price and quote market is divided into solutions and services. Solutions accounted for the larger share of the market, generating USD 1,521.6 million in revenue in 2024, according to Kings Research.
CPQ solutions provide the core capabilities required to configure products, manage pricing rules, generate quotations, control discounts, and coordinate approval workflows. They can also integrate with customer databases, inventory systems, product catalogs, and financial applications.
Modern platforms increasingly include guided selling, automated document generation, product compatibility checks, and analytics dashboards. These features help organizations standardize sales processes across departments and geographic markets.
Services support the implementation and long-term operation of CPQ platforms. They include consulting, system integration, configuration, training, maintenance, and technical support.
As organizations adopt more sophisticated CPQ environments, implementation expertise and integration services are expected to remain important. Businesses often need assistance mapping existing pricing policies, restructuring product data, and aligning sales workflows with the new system.
Cloud-Based Deployment Accelerates Market Growth
Cloud-based deployment is becoming increasingly important because businesses require flexible software that can support distributed sales teams, multiple locations, and changing operational requirements.
According to Kings Research, the cloud-based segment accounted for 53.77% of the configure price and quote market in 2024. Cloud platforms allow authorized users to access CPQ functionality through connected devices without requiring all software infrastructure to be maintained locally.
Cloud deployment can simplify software updates, support centralized pricing management, and enable integration with other cloud-based business applications. It can also help organizations scale their operations as product catalogs, customer volumes, and sales channels expand.
For companies with international operations, centralized CPQ systems can help maintain consistent product rules and pricing policies while accommodating regional differences, currencies, taxes, and approval requirements.
On-premises deployment remains relevant for organizations with specialized infrastructure, strict internal control requirements, or complex legacy environments. The choice between cloud and on-premises systems depends on security policies, integration needs, customization requirements, and total cost of ownership.
The growing availability of cloud-native CPQ platforms is expected to support continued adoption among businesses seeking more agile sales operations.
Large Enterprises Drive Demand for Advanced CPQ Platforms
The configure price and quote market serves both large enterprises and small and medium-sized enterprises. Large enterprises represent an important customer segment because they often manage extensive product portfolios, complex approval hierarchies, multiple sales channels, and geographically distributed operations.
Kings Research projects the large enterprises segment to reach USD 4,255.2 million by 2032.
Large organizations frequently require CPQ systems that integrate with CRM, ERP, product lifecycle management, and financial systems. These integrations help connect product availability, customer information, cost structures, and approved pricing policies.
CPQ platforms can also support centralized governance by ensuring that sales teams follow consistent rules when configuring products, applying discounts, and preparing commercial proposals.
Small and medium-sized enterprises are also adopting CPQ software as cloud subscriptions and modular platforms make automation more accessible. Smaller businesses can use these tools to reduce administrative workloads, standardize quotations, and support growth without proportionately increasing sales support resources.
As vendors offer more flexible pricing models and simplified implementation options, CPQ adoption is expected to broaden across organizations of different sizes.
Pricing Management and Quotation Automation
Pricing management is a major application within the configure price and quote market. Businesses need to account for product costs, customer agreements, volume discounts, promotional offers, regional pricing, and profit margins when preparing quotations.
CPQ platforms help apply approved pricing rules consistently and reduce the risk of unauthorized discounts or incorrect calculations. They can also support approval workflows for quotations that fall outside standard commercial policies.
The pricing management segment is projected to reach USD 1,990.3 million by 2032, according to Kings Research.
Quotation management is another important application. Automated systems can generate professional proposals containing product specifications, prices, delivery terms, service details, and contract information.
Sales analytics further improve decision-making by helping organizations evaluate quotation turnaround time, win rates, discount patterns, and revenue performance. Contract management capabilities can connect approved quotations with subsequent commercial documentation and customer agreements.
The combination of these functions allows CPQ platforms to support the broader revenue process rather than operating solely as quotation-generation tools.
Industrial Machinery and Manufacturing Create Strong Opportunities
Industrial machinery represented a significant vertical in the configure price and quote market, generating USD 591.1 million in revenue in 2024.
Manufacturers often sell equipment that can be customized according to capacity, dimensions, materials, operating conditions, accessories, and service requirements. Ensuring that these combinations are technically compatible can be challenging when product configurations are managed manually.
CPQ systems help manufacturers encode engineering rules and product dependencies into guided configuration workflows. This enables sales representatives to prepare commercially accurate quotations while reducing the likelihood of incompatible specifications.
Integration with product lifecycle management and enterprise resource planning systems can further improve coordination between engineering, sales, manufacturing, and supply chain teams.
Beyond industrial machinery, CPQ adoption is expanding across automotive, healthcare, information technology, telecommunications, retail, and banking and financial services. Technology companies can use CPQ systems to configure software subscriptions and service packages, while healthcare suppliers can manage customized equipment offerings and related services.
As products and service bundles become more configurable, demand for integrated quotation and pricing technologies is expected to increase across multiple industries.
Integration Complexity Remains a Major Challenge
Despite its advantages, CPQ implementation can be challenging, particularly for organizations with fragmented IT infrastructure and outdated enterprise systems.
CPQ platforms must often exchange information with CRM, ERP, inventory, product catalog, financial, and contract management systems. Differences in data structures, product identifiers, pricing logic, and software architecture can complicate integration.
Inconsistent product data can also lead to incorrect configurations or quotations. Businesses may need to standardize product catalogs, clean pricing records, review approval policies, and establish reliable data ownership before implementation.
The initial investment can include software licensing, system integration, customization, employee training, and ongoing maintenance. If the system is difficult to use or does not reflect actual sales workflows, employee adoption may remain limited.
Organizations can address these challenges through phased implementation, thorough testing, standardized APIs, clear data governance, and user training. Establishing measurable performance indicators, such as quotation turnaround time, error rates, approval delays, and conversion rates, can help evaluate the effectiveness of the implementation.
Regional Analysis of the Configure Price and Quote Market
Asia Pacific held the largest regional share of the configure price and quote market in 2024, accounting for 35.03% and representing approximately USD 855.5 million in revenue.
The region benefits from expanding manufacturing activity, digital transformation initiatives, growing IT and telecommunications industries, and increasing adoption of enterprise software. China, India, Japan, South Korea, and other regional economies are investing in technologies that support sales automation and more efficient business operations.
In March 2024, DealDox launched a quotation and proposal software solution in India designed to automate manual sales activities and streamline CPQ functions for service-oriented businesses. The development reflects growing interest in quotation automation among organizations seeking to improve sales productivity.
North America is expected to record a compound annual growth rate of 14.76% through 2032. The region benefits from established enterprise software infrastructure, widespread CRM and ERP adoption, and demand for advanced sales management technologies.
Businesses across the United States and Canada are increasingly integrating CPQ capabilities into broader digital sales platforms. Europe also represents an important market, supported by industrial manufacturing, engineering, automotive production, and enterprise technology adoption.
Across regions, the growth of complex B2B commerce and demand for integrated business applications are expected to support market expansion.
Competitive Landscape and Industry Developments
The configure price and quote market includes enterprise software providers, specialized CPQ vendors, sales automation companies, and technology firms offering integrated business applications.
Key companies operating in the market include Tacton Systems AB, Vendavo, Autodesk, PandaDoc, Cacheflow, Experlogix, Siemens, Epicor Software Corporation, Infor, PROS, Aspire Technologies, Oracle, Cincom, Salesforce, and SAP.
In January 2025, Tacton introduced its Connect to Anything integration capability, powered by Workato. The offering was designed to connect Tacton CPQ with more than 600 enterprise applications, including CRM, ERP, product lifecycle management, product information management, and analytics platforms.
In March 2025, BigCommerce announced enhancements to its business-to-business commerce platform, including CPQ functionality and advanced account hierarchy and permission management features. The initiative focused on supporting complex enterprise sales operations.
In June 2025, PandaDoc introduced PandaDoc CPQ for Pipedrive, enabling sales teams to manage product configurations, prepare quotations, and finalize contracts within the Pipedrive CRM environment.
These developments illustrate the industry’s focus on interoperability, workflow automation, guided selling, and unified commercial processes.
Future Outlook of the Configure Price and Quote Market
The future of the configure price and quote market will be shaped by artificial intelligence, cloud computing, advanced pricing analytics, and the growing integration of sales and operational systems.
AI-enabled CPQ platforms are expected to provide more sophisticated configuration recommendations, pricing optimization, and quotation analysis. Businesses may increasingly use predictive models to identify profitable opportunities, improve discount decisions, and determine which offers are most likely to convert.
Integration with CRM, ERP, product lifecycle management, and e-commerce platforms will remain important as organizations seek consistent information across sales, engineering, manufacturing, and finance.
Cloud deployment is expected to support greater accessibility and scalability, while low-code tools and prebuilt connectors may reduce implementation complexity.
At the same time, data quality, cybersecurity, user adoption, and integration costs will remain important considerations. Providers that deliver reliable configuration logic, transparent pricing controls, flexible deployment, and effective integration are likely to strengthen their competitive position.
Conclusion
The Configure Price and Quote Market is becoming an important part of enterprise digital transformation as businesses seek faster, more accurate, and more consistent sales processes. The market is projected to grow from USD 2,789.8 million in 2025 to USD 7,080.1 million by 2032, registering a compound annual growth rate of 14.23%.
The growing complexity of B2B commerce, increasing adoption of cloud platforms, demand for pricing accuracy, and integration of artificial intelligence are creating significant opportunities for CPQ providers. Solutions remain the leading component, while industrial machinery and large enterprises represent important areas of demand.
Asia Pacific currently leads the market, while North America is expected to experience strong growth through 2032. Integration with legacy systems, data quality, implementation costs, and employee adoption will remain important challenges.
As organizations continue to modernize their sales operations, CPQ platforms are expected to play an increasingly important role in product configuration, pricing governance, quotation automation, and revenue optimization.
