Born X Raised is more than just a streetwear brand—it’s a cultural force rooted deeply in the urban fabric of Los Angeles. With its authentic voice and raw aesthetic, it has captured the attention of fashion lovers, artists, athletes, and everyday people who resonate with its message. Born X Raised stands at the crossroads of identity, rebellion, and hometown pride. Since its inception, it has managed to stay true to its origins while gaining global recognition. This article explores the roots, vision, cultural impact, and future of Born X Raised.
The Origins of Born X Raised
Born X Raised was founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann. What started as a tribute to their neighborhoods soon evolved into a larger narrative—one about preserving culture, standing firm in identity, and challenging gentrification and systemic erasure.
Spanto, a Native Bornxraised hoodie American and Chicano from Venice, Los Angeles, brought an authentic voice to the table. His experiences growing up in a city undergoing rapid change laid the foundation for the brand’s raw and unapologetic energy. The name “Born X Raised” isn’t just a cool phrase—it represents a lifestyle, a state of being, and a shoutout to those who stay grounded in where they come from.
Authenticity at the Core
What makes Born X Raised stand out in a saturated fashion market is its commitment to authenticity. The brand doesn’t chase trends. It speaks directly to a specific community and reflects a lived experience. The designs often incorporate old English fonts, bold statements, and classic West Coast symbolism that represent pride, loyalty, and resistance.
Born X Raised doesn’t dilute its message to appeal to a mainstream audience. It embraces its identity with an intensity that many brands try to replicate but few can truly embody. This honesty is what connects it with so many people, from LA locals to international supporters who feel the same pressures of losing their roots.
A Visual Language Rooted in Community
From the beginning, Born X Raised has used visual storytelling to drive its message home. Every drop of clothing, every photoshoot, and every video release is intentional. It’s not about flashy campaigns or chasing influencers. It’s about reflecting real people and real places.
The brand’s visuals often showcase people from their own communities—barbers, lowriders, kids on skateboards, elders with wisdom. There’s a grittiness to the imagery that doesn’t feel artificial. It’s a love letter to the streets of Los Angeles and a reminder of the strength that comes from cultural resilience.
The Message Behind the Fashion
Born X Raised consistently speaks out on social issues. It doesn’t shy away from topics like gentrification, police violence, and displacement. Instead, it uses fashion as a platform to raise awareness and start conversations.
For example, some of its most iconic collections have tackled the theme of cultural loss in LA neighborhoods. As longtime residents are pushed out by rising rents and development, Born X Raised has taken a stand to represent those being forgotten or erased.
This strong stance has helped the brand connect with people beyond fashion. It has become a symbol of pride for those who refuse to be silenced or sidelined. Born X Raised has positioned itself as not just a fashion brand but a protector of memory and tradition.
Collaborations That Make Sense
While many brands seek high-profile collaborations for clout, Born X Raised takes a more curated approach. When they collaborate, it’s intentional and meaningful. Over the years, they’ve worked with organizations, artists, and brands that align with their mission. These partnerships aren’t just about fashion—they’re about storytelling and mutual respect.
Whether it’s a limited-edition sneaker or a cultural capsule collection, every collaboration reflects a shared purpose. That level of care and thought has earned Born X Raised respect across industries—from streetwear and music to sports and art.
The Late Spanto’s Enduring Legacy
The passing of co-founder Chris “Spanto” Printup in 2023 was a massive loss to both the brand and the wider streetwear community. Spanto was not just a designer or entrepreneur—he was a storyteller and protector of culture.
Even during his battle with cancer, he continued to push the brand forward, often using his personal struggles as fuel for creativity. His spirit lives on in every drop, every campaign, and every corner of Los Angeles where the brand is celebrated.
His legacy is one of resilience, passion, and truth. Born X Raised remains a living tribute to his vision and to the people he represented.
Influence Beyond Los Angeles
While Born X Raised is rooted in LA, its message resonates worldwide. Cities across the globe face similar struggles—gentrification, cultural loss, and the fight to preserve identity. That universal truth has helped the brand build a loyal following far beyond California.
People in New York, London, Tokyo, and other major cities wear Born X Raised not just for its aesthetic but for what it represents. It has become a symbol of standing tall in the face of change and fighting for what matters.
From the Streets to the Spotlight
Born X Raised has reached an impressive level of success without compromising its roots. Its gear has been worn by celebrities, featured in major publications, and sold out in minutes. But fame has never been the goal. The brand remains grounded, guided by the same principles that birthed it over a decade ago.
That loyalty to its origins is what keeps people coming back. In a time when authenticity is rare, Born X Raised offers something real.
The Future of Born X Raised
As the fashion world evolves, so does Born X Raised. But its mission stays the same: to represent the voiceless, honor the past, and push the culture forward. With a strong foundation and a global community behind it, the brand is set to continue making noise.
New collections, collaborations, and community initiatives are always on the horizon. And while the team grows and the brand expands, Born X Raised will never forget where it came from—or who it represents.
Conclusion
Born X Raised is not just a brand. It’s a cultural movement, a love letter to Los Angeles, and a call to remember who you are and where you come from. Through its designs, messages, and community involvement, it has become one of the most respected and influential voices in modern streetwear.
