How Packaging Is Determining Laban Product Value

We live in a world with an increasing pace and activity every day. We see people moving around carrying their drinks and snacks without having much time to sit down and enjoy them in peace – the capitalist issue persists. Time has been narrowed down for us, and we can’t seem to do anything about it. However, with the production of nicely packaged products that are handy to carry around, this problem now has a solution.

This is especially true for food products and particularly for the youth due to the carry-in-the-hand aesthetic taking over modern Gen-Z trends of consumption and random snacking. You might have seen students carrying Starbucks coffee in their hands on university campuses or random people munching on their favourite kunafa chocolate somewhere in Dubai or Sharjah.

The thing is: packaging is important. Nowadays, the packaging a product comes in is as crucial as its production, quality, or taste. The easier the product is to carry in hand, the more it will sell.

Let’s pick a niche and discuss it in detail. Dairy products, for instance, often come in bigger packaging and are sold in large tubs or bottles, especially designed for family use. Whereas today’s consumer wants their products to be easy to store, and even easier to carry. This shift in demand is quietly changing the focus on how brands deliver everyday dairy items like processed milk, laban drink, yoghurt, and so on and so forth.

Why Packaging Suddenly Matters So Much

The way a product is sent to the market in a package has become a functional part of the product experience nowadays – it is something much more than a container that holds the product material within it.

With the growing capitalist demand and tighter schedules, more and more people are seen working more than 7 hours a day or staying till late at university or college. This is where the packaging becomes significant.

For example, consider these modern consumer expectations:

Portion control for single servings
Spill-proof and resealable bottles (for active use)
Compact sizes that fit in lunch or gym kits and desk drawers
Shelf-friendly product for easier storage in smaller fridges

If, as a dairy brand, you cater to these customers’ needs, you are selling convenience and a feeling of sincerity, not just a product.

Laban in Your Bag, Not Just Your Fridge

Take Almarai Strawberry Flavour Laban and Mango Flavour Laban as examples. These drinks are flavorful and refreshing, and also come in ready-to-drink bottles that require no effort or energy to carry in a bag or simply in hand. Their advantages are:

You could steal a quick sip during a work break
It is a healthier school drink alternative for kids
It is a light refreshment on long commutes

It’s the kind of product that moves with you rather than being only available at one place, and that is what is being talked about here.

The Traditional Yoghurt Packaging

Plain yoghurt is a food traditionally meant to be eaten in a bowl. However, with the evolving trends, Almarai Low Fat Fresh Yoghurt and Full Fat Plain Yoghurt are still available in standard tubs, including a 500g product. It is not only easy to store, but also easy to take outside in your bag to work or college.

Does Bulk Buying Still Make Sense? And Why?

Interestingly, even with smaller packaging becoming more popular, UAE households are still opting to buy milk in bulk, perhaps because of the quintessentially large households the country harbors. This is important to note, especially for families that consume laban and yoghurt daily. On top of that, online platforms like Martoo make it easier and smoother than ever to order your weekly supply of portioned, easy-to-carry dairy products in a few clicks.

Final Thoughts: The Bigger Picture

The rise of the trending compact and consumer-friendly packaging is doing more than just reshaping the look of your fridge shelf, as it is also reshaping how we use dairy in our daily lives. Laban isn’t just a kitchen staple anymore – It has become a school snack, a midday refreshment, and much more! About yoghurt, it has gone from being a table side dish to a central treat for health, refreshing purposes and even random snacking. And therefore, packaging matters!