SEO Services for Educational Institutions in Dubai:
Standing out on Google is an excellent way to improve your school’s student recruitment. After all, that’s where most students, parents and guardians look for a trustworthy institution to enroll in a new school year.
Standing out on Google is an excellent way to improve your school’s student recruitment. After all, that’s where most students, parents and guardians look for a trustworthy institution to enroll in a new school year. But to stand out, you need SEO!
This marketing strategy for schools has immense potential to increase student attraction and improve your institution’s reputation.
Do you want to understand these advantages and find out how to make the most of them? Then keep reading:
What is SEO Services?
SEO is an acronym in English that means Search Engine Optimization, or, in Portuguese, search engine optimization.
In practice, it involves a group of techniques and strategies that are used to change details of a web page so that it appears better positioned on search engines, such as Google.
To do this, it brings together strategies for organizing content, using keywords, applying links to increase the authority of the page and technology in the website programming.
The objective of all this is to generate organic traffic, or, in other words, to make people access the page through internet searches, without your school having to pay for ads or prominent places.
How does the Google algorithm work and how does SEO improve your results?
When you do a search, have you ever stopped to think about how Google defines which sites appear first? The “secret” to this organization of content lies in Google’s algorithm and Googlebot.
The algorithm is responsible for dividing the vast amount of pages available on the internet and defining which ones fit the criteria considered ideal to be considered relevant and stand out in a given search.
This technology is activated when someone performs a search on Google’s search engine and then follows a few steps to find the best “answers” for whatever the person is looking for.
Based on the words typed, the algorithm tracks available pages that could meet the search performed by the user. Click here for SEO Packages in Dubai
To do this, it relies on crawlers: Google robots (or Googlebots) that are constantly searching for the content of all websites and storing their basic information in a database.
This database works as an index of the pages, organizing them based on the words they contain.
So, when someone searches for the term “schools in São Paulo”, for example, Google “goes” to this index and finds pages that have these keywords — preferably repeated more than once and in prominent positions, such as titles, subtitles, etc.
The presence of keywords is one of the main factors that the algorithm evaluates to decide that the pages are relevant and present them to the person who performed the search. Based on these, it also observes other issues, such as:
- Page loading speed
- Presence of links
- Good user experience
- Number of users who have already accessed the site
- Organizing the information on the page
This is where the SEO work for educational institutions comes in. The objective of this set of strategies is to improve a page so that it meets the algorithm’s criteria in order to gain prominence on Google.
Complex algorithm:
The criteria used by Google’s algorithm are not entirely clear. It is assumed that it evaluates more than 200 factors, but Google has never confirmed this information.
Therefore, it is impossible to know precisely what you need to do to have an extremely successful SEO strategy. Click here to know about us
So, the best strategies are marked by attempts based on already known parameters, such as the presence of keywords and user experience. But, when the result is not satisfactory, it is necessary to adapt the page, make changes and constantly seek to improve the ranking.
