How does SEO for educational institutions in Dubai help in student recruitment?

To sum up, what we have seen so far: SEO for educational institutions has the mission of making your school’s website appear prominently in Google searches.

But do you know why this is important to improve student recruitment?

So think about it: what do you do when you need to buy something, hire a service or find some information? Most of the time, you search on Google, right!?

This also happens among students, parents and guardians. When it comes to finding a school, they search on Google to find out which is the ideal institution to enroll them.

So, by investing in marketing for schools and working with SEO for educational institutions, you improve your chances of appearing in these searches.

With this, your school creates the opportunity for the public to get to know what you have to offer in terms of quality of education, infrastructure and much more.

Marketing for schools: show off your best stuff:

Remember that just being found isn’t enough. To ensure student acquisition, you also need to have good content marketing, which strategically showcases everything your school has to offer to your audience, using the right language to attract their attention.

This strategy also helps your institution’s reputation. After all, a school that appears on the first pages of Google, with really interesting content and a top-notch structure, certainly has much more potential to become a reference in its region. Click here for Dubai SEO Company

Once you’ve attracted an interested person to your website, you can start working on the sales funnel strategy. It comes down to attracting a potential customer (which you’ve already done), nurturing their interest with more information, creating a positive relationship, qualifying them (seeing if they really are the school’s target audience) and selling the enrollment!

How to improve SEO in marketing for schools?

Now that you know how it works and why it’s important, it’s time to get your hands dirty in SEO for educational institutions. Check out the step-by-step guide we’ve prepared to help you:

Use Google My Business:

This free tool, offered by Google itself, allows you to fill out information about your school, such as your address, phone number, and opening hours. It also shows reviews that other people have made about the institution.

All of this is great for SEO and also makes life easier for students, parents, and guardians who find your school in a search.

Use appropriate keywords in prominent positions:

As we have seen, one of the main factors evaluated by Google’s algorithm is keywords. Therefore, you need to ask yourself: “What does my audience search for on Google when they are looking for a school?”

There are several keyword planner options that can help with this objective. But the main thing is to know your audience and understand what your school can offer them.

From there, use the keywords in strategic places, such as titles, bolded excerpts, the first paragraph when the text is long, etc.

It is also important to highlight them in the website’s meta description, which is the text that will appear in the search engine when the person performs the search.

But remember: more than keywords, your text needs to be interesting! So prioritize having a text that is enjoyable to read and use these specific words only where they fit naturally.

Focus on content:

Google really values user experience and the time they spend on your page. Therefore, produce rich, well-written content that is truly interesting to your audience. Click here for B2B SEO Services

Some additional tips that improve user experience on the internet and gain positive points with SEO are:

Writing short paragraphs and avoiding very long sentences
Taking care of grammar, cohesion and coherence in texts
Introducing images, graphs and other visual elements to make reading more dynamic
With all this, in addition to improving SEO, you also increase the chances that the person attracted to this content will actually be interested in the school and enroll again.

Have good link building:

Google’s algorithm recommends pages that are linked elsewhere on the internet. So, if you want to strengthen the SEO of a specific page on your website, make sure that the link to it also appears on other pages.

Having a blog is a great alternative for this. After all, a long text allows you to make many of these links.