Behind the Brand: The Mission of Broken Planet Market

Fashion was never just fashion to me. It was identity. It was a form of communication. But for the longest time, I didn’t realize that what I wore also sent a message about my values—about what I stood for and what I allowed. It wasn’t until I discovered Broken Planet Market that I understood the real power of clothing.

I still remember the moment I found them. A friend of mine walked into a local café wearing a hoodie I couldn’t stop staring at. It was oversized, almost structured, with wild, otherworldly graphics and the words: “You Are Not Alone.” It wasn’t just cool. It felt personal. And when I asked about it, they replied simply: “It’s from Broken Planet.”

That night, I went down the rabbit hole—and what I found was so much more than a fashion label.

Broken Planet Market isn’t just another streetwear brand. It’s a mission-driven movement, born in the heart of London, that fuses bold design with radical sustainability. From hoodies and tracksuits to tees and accessories, every product they release carries a message, a purpose, and a stance.

This is the story of how I fell in love with Broken Planet Market—and why I believe they’ve redefined the future of fashion, one drop at a time.

Where It All Began – The Birth of a Movement

Broken Planet Market was founded not just to sell clothes, but to change the conversation. At its core, the brand was created in response to a broken world—a broken system of overconsumption, pollution, fast fashion, mental health crises, and social disconnection.

The name says it all: “Broken Planet” is both a warning and a wake-up call. It’s a reflection of the state of our environment, society, and inner selves.

But here’s what makes this brand different: it doesn’t just highlight what’s wrong. It inspires change through community, awareness, and design.

When I bought my first Broken Planet hoodie, I wasn’t just adding a new fit to my closet. I was stepping into a collective of people who care—about the planet, about purpose, and about the power of what we wear.

The Broken Planet Hoodie – Where It All Starts

Let’s be honest: the hoodie is where it all begins. It’s the face of the brand, and for good reason.

My very first Broken Planet Hoodie was from the “Too Late to Hide” drop. From the moment I put it on, I was hooked. It wasn’t just the aesthetic—though the fire motif, handwritten-style typography, and oversized fit were chef’s kiss. It was the feeling.

There’s something powerful about wearing something that speaks louder than you do. That hoodie became my armor—on lazy Sundays, tough workdays, travel days, and everything in between.

But as I kept exploring the brand, I realized that Broken Planet hoodies came in different styles and stories—each with their own mood, message, and magic.

Different Types of Broken Planet Hoodies – A Style for Every State of Mind

As I started growing my Broken Planet collection, I realized that each hoodie serves a different purpose. Depending on how I’m feeling, what I want to say without saying anything, or where I’m headed, there’s a Broken Planet hoodie for it.

Let me break down the styles:

1. Graphic Drop Hoodies

These are the most iconic pieces Broken Planet makes. Featuring apocalyptic, space-age graphics and raw, hand-drawn elements, they’re always tied to a central message.

Some of my favorites include:

“See You in the Next Life” – A dark, moody design with hints of existential dread and cosmic storytelling.
“The Truth Hurts” – A bold statement piece with clashing color tones and visuals that feel like an urban poem.

These hoodies are oversized, warm, and heavier than most brands—which I absolutely love. You feel the quality the second you put them on.

2. Minimal/Logo Hoodies

Not every day is a graphic day. Sometimes, I want something clean, calm, and classic. The Core Collection hoodies are perfect for that.

They feature minimal branding—just a stitched or embroidered Broken Planet logo—on solid earth-tone backgrounds like sage green, charcoal, sand, or rust.

Great for layering, travel, or work-from-home, these hoodies prove that sustainability can still look sleek.

3. Limited Edition Themed Drops

Broken Planet is famous for their themed drops. These are small, curated collections with a unifying message and story. Often, they tie in with cultural conversations—climate anxiety, digital overload, personal growth—and are gone as quickly as they drop.

I was lucky enough to snag the “Don’t Trip, We’re All Lost” hoodie, which came with insane back graphics and stitched text. It’s a wearable manifesto about modern disconnection—and wearing it always sparks a convo.

Beyond Hoodies – The Broken Planet Tracksuit

As much as I love their hoodies, my favorite two-piece from BPM is their Broken Planet Tracksuit—because it’s not just about comfort, it’s about presence.

Why I Love the Tracksuits

When I wear a Broken Planet tracksuit, I feel like I’m stepping into character. Whether it’s a hoodie/jogger set or zip-up and sweats, it’s built for both style and substance.

Fit: Oversized but balanced. The joggers taper beautifully, and the tops give you that streetwear silhouette that looks good on literally everyone.
Fabric: Made with organic cotton and ethically sourced fleece, the quality is unmatched. Super soft inside, breathable outside, and thick enough for any season.
Design: The leg graphics, logo placements, color-blocking—it all just works. Even the minimal sets come with stitching and embroidery that feel high-end.

My go-to is the “Choose Wisely” set—a charcoal grey set with lime green detailing that always turns heads. I’ve worn it to airports, festivals, coffee shops, and honestly even to bed once. It does it all.

The Features & Benefits That Set Broken Planet Apart

At this point, you might be thinking: what really makes Broken Planet Market different? Is it just another trendy streetwear label? Not even close.

Here’s why I keep coming back—and why I believe they’re setting a new gold standard in eco-streetwear:

1. Sustainability That Isn’t a Gimmick

All garments are made from GOTS-certified organic cotton
Many are blended with recycled or upcycled fabrics
Water-based dyes and non-toxic printing methods
Manufactured in ethical factories with fair labor standards
Limited drops to avoid overproduction and deadstock

They’re not here to greenwash—they’re here to disrupt.

2. Each Drop Tells a Story

Every collection carries a message—a stance against fast fashion, capitalism, overconsumption, pollution, or societal collapse. It’s streetwear that thinks, that asks questions, that challenges norms.

This storytelling approach has made me more conscious about why I wear something—not just how I look in it.

3. Genderless, Size-Inclusive Fashion

Broken Planet is built around unisex sizing and inclusive fits. Their hoodies and joggers are designed to work across all body types, all genders, and all styles. It feels empowering to wear something not made for a binary—but for everyone.

4. A Global Community of Changemakers

When you wear Broken Planet Market, you’re joining a global tribe. I’ve connected with other fans online and IRL—from DJs in Berlin to artists in LA to skaters in London—and it’s always the same vibe: people who care. About the planet. About people. About purpose.

It feels good to be part of a community that’s wearing its values on its sleeve—literally.