Art does not always follow rules. The artform achieves its most beautiful expression through its violation of established rules. Art impressionists created their art through this exact method. The artists challenged existing traditions to develop new artistic movements which continue to influence designers and painters today. Impressionist paintings achieve their purpose through the display of emotions, natural light, and specific moments in time.
Who Were the Art Impressionists?
Impressionist artists focused on real-life scenes. The artists created paintings of normal daily activities. The artists created street scenes, café scenes, garden scenes and moving people scenes.
The artists moved away from historical and mythological themes. The artists painted their direct visual experiences and their emotional responses to those experiences. Some famous art impressionists include:
- Claude Monet
- Edgar Degas
- Pierre-Auguste Renoir
- Camille Pissarro
- Berthe Morisot
The artists maintained that artistic creations require a vital energy that needs to remain active. The artists maintained that artistic creations require an essential energy that must remain active.
What Makes Impressionist Paintings Unique?
Impressionist paintings appear different because of their artistic purpose. The artists created their work in a specific style that adhered to all academic conventions.
The main characteristics of the painting include the following elements
- Loose and visible brushstrokes
- Natural and bright color palettes
- The artists created their work through outdoor painting (en plein air)
- The artists used their medium to create an instant snapshot of their artistic vision
- The artwork appears incomplete, but it is complete.
- The artists chose an “unfinished” appearance deliberately.
Light: The Soul of Impressionist Art
Impressionist paintings primarily focused on light. The major concern was how light changes throughout the day.
They painted:
- Morning light
- Afternoon reflections
- Sunset tones
- Night shadows
The artist created multiple paintings of the same scene. The various versions displayed different emotional states. The method produced artworks that displayed greater emotional depth and realism.
Everyday Life as Art
The impressionist artists believed beauty would be found in every location.
They created their artwork by painting scenes of:
- People walking in parks
- Dancers who practised their art
- Friends who shared their conversations
- Boats that travelled on rivers
- Streets which showed signs of life.
The artists used common scenes to build connections with their audience. The artists used common scenes to create direct links with their viewers.
Why Impressionism Still Matters Today
Time has not caused Impressionism to fade. It has given rise to the great art of recent times.
Its shadow and colours can be discerned in:
- Contemporary paintings
- Digital illustrations
- Advertising visuals
- Branding aesthetics
- Visual storytelling
Modern brands continue to use art impressionist elements because they help create emotional connections with audiences while establishing brand authenticity.
The storytelling approach which Aspire & Innovative Advertising Ltd. uses to create their work demonstrates that agencies should prioritise storytelling above all other aspects of their work.
Impressionism: A Timeless Creative Inspiration
The impressionist artists showed the world existence through their unique visual perspective. The artists demonstrated that art exists to capture specific moments rather than require complete artistic control.
Impressionist paintings retain their power to inspire artists, designers, and creators across all fields. The security of permanent memory exists because art achieves a genuine appearance.
