SEO for accountants is a crucial way to optimize an accounting firm’s online presence, enabling potential clients to find it first when searching for financial services.
Whether you operate a multi-location accounting firm or a small local practice, an effective SEO can increase client inquiries, drive more qualified leads, and establish your practice as an authority in the financial services sector.
So, if you want your accounting business to grow, this blog is for you. In this blog, you’ll explore expert strategies of SEO for accountants to attract your potential clients.
So, let’s get into it!
Expert SEO strategies for accountants
Set up Google My Business
46% of all Google searches are local, which means that people tend to search for their needs on Google. This behavior pattern makes it even more critical to make a Google Business Profile and optimize it by adding all of your business information (i.e., hours, location, phone number), adding images, writing a description, and managing your online reviews.
Create a well-designed website
Once you are done making your Google My Business profile, it is crucial to design a website that is easy to navigate, trustworthy, authoritative, and overall well-designed for ranking well in Google search results.
Conduct keyword research
Research for good keywords (a phrase or word that someone might enter into a search engine to discover information, content, or businesses surrounding their query). The purpose of keyword research is to pinpoint the most relevant terms to your website and business so that you can create blog content and landing pages surrounding them.
Employ local SEO
Local SEO focuses on improving your website ranking for local search terms, which is crucial for ranking your accounting business locally. Local keyword optimization includes the use of region-specific keywords in their website content, meta descriptions, and title tags. This helps search engines understand the location of your business and make it appear as a result of relevant local search queries.
Create local SEO landing pages
You need to create landing pages that include metadata and local keywords to target areas around you. For example, create a page for “accountant in Slough” and pages for nearby cities you service. Moreover, it is also crucial to get customer reviews on Google to let the search engine know that you run an active accounting business, encouraging it to prioritize your website.
Write Quality Blog Content
Writing high-quality blogs is a great way to drive traffic to your site. If your blog is of high quality, relevant, and satisfies search intent, there is a high chance of its ranking on the first page. Therefore, it is crucial to focus on quality, rather than quantity, to help get your blog to the top of the search engines.
Get backlinks to your website
The next strategy involves generating links or backlinking to your website from other authoritative sites on the internet. This step would help position your site as an authoritative and trustworthy voice in your industry. Building an effective link-building strategy for accounting firms involves a combination of targeted outreach and content creation to enhance website authority and search engine rankings.
Use internal links
Backlinks are external links from other sites, while internal links are links within your site, and they can be just as valuable a ranking factor for the Google algorithm. Internal linking is one of the best SEO practices to help Google get a better understanding of your website’s structure.
For example, you can link your tax filing services landing page with a blog post covering how to file your taxes, and interlink your blog content whenever you mention a keyword that another blog post focuses on. This way, you can correlate the content on your site, enabling Google to better understand it, which helps in ranking.
Conclusion
In conclusion, maintaining SEO for accountants is a crucial part of digital marketing, especially if you are a startup. We hope that these steps will help find new clients for your business, but if you need professional help for your business’s SEO, Hashe Agency can help.
They have a team of professionals to help your business rank higher on search engines with expert strategies and knowledge. So, what are you waiting for? Reach out to them for more information.
