amazon ppc services
Amazon advertising has become more complex than ever. That’s why many sellers turn to professional Amazon PPC services. These agencies handle the constant changes in the platform, save you time, and bring strategies you may not discover on your own.
This guide will walk you through the main services a professional Amazon advertising agency typically provides and what extra support advanced agencies offer.
Core Services Offered by an Amazon Ads Agency
Account Audit and Strategy Development
Agencies review your existing campaigns, sales data, keyword coverage, and product listings. The goal is to identify gaps like missed keyword opportunities, poor campaign structure, or weak listing copy and outline where you’re losing money.
From there, they design a tailored strategy that covers:
- Which ad types to prioritize (Sponsored Products, Brands, Display, or DSP).
- How to allocate budgets by product.
- Which keywords and match types to target.
- How to balance short-term gains with long-term growth.
Keyword Research and Targeting
Keywords are the backbone of Amazon PPC. A good agency combines search volume, competition analysis, and relevancy to build keyword lists that match shopper intent.
They set up broad, phrase, and exact match campaigns, while also adding negative keywords to block irrelevant clicks. This keeps your ads in front of the right buyers while minimizing wasted spend.
Campaign Creation and Setup
After strategy and keywords are finalized, agencies create campaigns for each ad type. They structure campaigns into ad groups, set initial bids, and configure targeting options in a way that makes tracking and scaling easier.
Bid and Budget Management
Bids need constant adjustments. Agencies monitor bids daily or weekly and raise or lower them based on performance.
They also shift budget into top-performing campaigns and reduce spend where ROI is weak. This ensures your ad spend is being reinvested into the campaigns that deliver the best results.
Listing Optimization Support
Even the best ads won’t convert if your listing is weak. Many Amazon PPC services offer listing optimization alongside PPC services. They refine your titles, bullet points, descriptions, and images to improve both ranking and conversions.
Some also create A+ Content, design Brand Stores, and test different listing variations to see what resonates best with shoppers.
Ongoing Optimization
Campaigns need constant tuning. Agencies refine keyword targeting, test different ad creatives, and pause underperforming campaigns. They also run experiments with new ad formats, placements, and strategies to prevent stagnation.
Reporting and Analytics
Transparency is key. Agencies provide regular reports that go beyond surface-level data. You’ll see metrics like impressions, clicks, ACoS, TACoS, and conversion rates, but more importantly, you’ll get clear explanations of what those numbers mean and what changes the agency is making to improve them.
Advanced Services That Top Agencies Provide
Amazon DSP Management
Amazon’s Demand-Side Platform (DSP) allows you to run display ads both on and off Amazon. These ads use audience data like browsing behavior and purchase history, which means you can reach shoppers even before they search for your product.
Managing DSP requires access and expertise most sellers don’t have, so an agency with DSP capabilities can give you a major edge in building brand awareness and retargeting shoppers who didn’t convert the first time.
Seasonal Campaign Planning
Events like Prime Day, Black Friday, and the holiday season can make or break your sales year. Agencies plan special campaigns for these spikes, adjusting bids, budgets, and creatives to maximize visibility. They also make sure you’re prepared on the inventory side because running out of stock during a peak event can hurt both revenue and ranking.
International Expansion Support
Selling globally adds layers of complexity, like different marketplaces, local keyword research, compliance rules, and customer behavior. Agencies with international experience manage campaigns across Amazon marketplaces like the US, UK, Canada, Germany, and Japan.
They handle translations, adapt campaigns to each market, and ensure compliance with local regulations so you can expand without headaches.
Creative Testing and Content Development
Strong visuals and copy can make or break ad performance. Many agencies create custom creatives for Sponsored Brands, Brand Stores, and DSP ads. They run A/B tests to find out which designs or headlines perform best, then scale up the winners.
This kind of creative testing is something most sellers don’t have time or resources for, but it can significantly increase click-through and conversion rates.
FAQs
How much does an Amazon ads agency charge?
Some agencies charge a 10–20% of your monthly ad spend. Others use a flat monthly retainer. The pricing model usually depends on your sales volume, ad spend, and whether you need add-on services like listing optimization or creative design.
Will an agency guarantee sales results?
No reputable agency will promise exact sales numbers. Performance depends on multiple factors like competition, market demand, product quality, and reviews. What a good agency does guarantee is proactive campaign management, regular optimization, and strategies that increase your chances of scaling profitably.
Do agencies lock you into long-term contracts?
Not always. Some require 6–12 month commitments, while others work on flexible month-to-month agreements. Always read the terms carefully and make sure you’re comfortable with the level of commitment.
Is hiring an agency worth it if I sell only a few products?
It depends on your goals. If you’re just testing the waters with Amazon and have a small budget, you might be better off managing ads yourself for now. But if your goal is to scale quickly, protect your margins, and compete with larger brands, an agency can give you a professional advantage even with a smaller catalog.
Final Thoughts
Amazon advertising is no longer simple. With constant platform updates, rising competition, and increasing ad costs, running campaigns effectively requires daily oversight and expert strategy. While you can manage ads yourself, at some point your time is better spent on developing new products, managing inventory, and growing your brand.
A professional Amazon ads agency can help you avoid costly mistakes, scale your campaigns, and unlock strategies that most sellers won’t figure out on their own.
If you’re looking for expert Amazon PPC services and Amazon SEO services, Enso Brands can help. Contact us today to learn how we can grow your brand on Amazon.
